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Back in 2014, when we started out our vision was to build a brand that could be affordable to all the budding entrepreneurs, startups, students and small businesses. The real problem that we had identified was there weren’t many well-designed affordable motivational products readily available in the market.
We built a database of around 4000 quotes within a week comprising of quotes by powerful leaders, a few generic statements like “Do Something Awesome Today”. We shortlisted 80 quotes in a way that we have something for everyone.
Instead of having different designs for each product we decided to go for “One Design, Many Products” strategy. So basically to launch 200 products across 5 categories we would need 40 designs and they can be replicated in all categories.
We spoke to a few designers and most of them gave us a timeline of 30-60 days for 40 designs. Also, if we asked 1 designer to make all the designs we would have too many similar looking designs. Hence, instead of 1 we hired 4 freelance designers and gave each of them 20 quotes to design within a period of 2 weeks.
A challenge that we faced during the process was coordinating with the designers who were based across India from cities like Pondicherry, Ahmedabad, Bangalore and Pune. Since neither Ritesh nor me had any creative background, we did not really understand the timelines and process.
However, there was a designer Sneha who we had really great comfort in co-ordination. She even guided us with few things with respect to designing that we weren’t aware of and explained the most important part in designing “Patience”.
After having all the 80 designs, we selected our favourite 40 for phase 1 and launched across 5 products Posters, Frames, Notebooks, Mugs and Coasters.
Around 3 months after Thinkpot was formed, Sneha’s husband Amar got an opportunity in Mumbai and they were moving to Mumbai. We asked Sneha to join us at Thinkpot and head design. Sneha joined us as a Co-Founder giving Thinkpot the design direction it is known today for.
The most interesting part was that Sneha and Ritesh met for the first time almost a year after Sneha joined the mission. When you have the right set of people around you, you have the power to do great things. Today Thinkpot has 500+ designs across 25+ product categories available at 100+ retail and online stores. We continue to work on our vision to ensure you don’t lose yours!
Written By: Sumit Dinesh Ranka
Founder – Thinkpot
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