In the early 2014, after coming back from Harvard, Ritesh & me (Sumit) joined our respective family business in Delhi and Mumbai respectively. We wanted to bring a change in the conventional business environment. Back in US, we were used to getting our daily dose of motivation from Harvard walls adorned with motivational thoughts from leaders such as Bill Gates, Warren Buffet, Steve Jobs, and many others.
Ritesh and Me (Sumit) at Harvard Summer 2013
The dull walls of our conventional offices seemed a stark contrast. And that’s when we decided to bring that same daily dose of motivation to our offices for our teams and employees. We wanted to make the barren walls speak to the hard working team out there. We started looking for motivational posters and frames for our family offices. Messages that would make people take the extra step further to achieve their goals and targets.
We searched the internet and local stores for high impact powerful quotes. But we were not able to find the kind of designs and quotes that we wanted. If there was something available it wasn’t well designed. If it was well designed it wasn’t affordable for everyone. We downloaded a few free to use designs, resized, printed, framed and got them put up in our offices.
The next day I saw one of our office boy clicking a picture of it. I asked him, “What would you do with this?”. He affirmed, “Sir this will be my wallpaper on mobile and display picture on social media.” The print read “Work Hard, Dream Big”. That was the Eureka moment for us. We realised there was a demand for such motivational products and each individual needed it. The entire process of buying designs, resizing, printing, framing and putting them up took us 10 days and lot of our productive time.
We identified a gap in the market for availability and affordability of quality motivational designs. Once designs are ready, we figured that the entire timeline can be brought down to just 4 days by shipping within 24hours and delivering within 3 days to most parts of the country.
Thinkpot was born and there was no looking back. Though we don't know the exact date the idea was born but the legal documents say we were born on 28 April, 2014. Sneha joined the team as the third co-founder later giving Thinkpot the design direction it is known for today.
Sneha, Ritesh and Me (Sumit)
Now, the idea was born but the company was yet to start. How did we come up with the name Thinkpot ? How did we lay that initial foundation?
Let me talk about that in the next blog. :-)
Written By : Sumit Dinesh Ranka
Founder - Thinkpot
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